I made a business card this week. Actually, it's my fourth business card. I never used the first three because my impatience in designing them and ordering them before the design was right meant that when they arrived, they just looked stupid. One might think doing that once would be lesson learned, but no...
A missing business card element was the logo. I didn't have one. Trickier than it sounds; scary in fact. The wisdom around logos is that they should somehow be reflective of what the business or person represents. They should give enought information that days...weeks...months later when the person who has kept your card runs across it again, they say "oh yeah!" instead of "who is this?"
When I was playing around with website names, one that I liked was PeaceLoveEarrings. A logo for a name like that would've been so much easier! A peace sign with some earrings dangling off, right? Problem is, although I do love earrings, my work isn't that singularly focused. I knew I needed a different name. Benson Street Studio worked so well it made me wonder why it only took several weeks and about 200 other discarded ideas to come up with it! Even then, the logo seemed not obvious. Once I saw what I wanted, it seemed obvious, but not until that moment. Funny how that happens.
I used an online company to make the logo and design the business card...www.tailorbrands.com. I looked around at some others, but this one was very easy to use, gave me a lot of options and is very affordable. (Chromebook users: You may already know this, but if not, you can spend an hour trying to unzip the downloaded file using one of the typical couple of ways, so you can then upload it to wherever you will order your business cards...or you can skip all that agony and remember that you need an app to do it. Downloading the unzip app and using it took about 60 seconds!)
I like this business card. It's simple. Clean. Even accurate. So proud of myself.
Hi, I'm Donna. Long time artisan/creative. Full time work in nonprofit world. Mother of two adult sons. Currently, also mother of two cats.
The patience project. Because patience is a virtue. And a creative challenge.
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